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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author LEMMENS, Markus
Title Vertrauen in Marketing schaffen : Doppeltrichter-Prozess strukturiert Marketingkonzeption
Publication year 2010
Source/Footnote In: Wissenschaftsmanagement. - 16 (2010) 3, S. 16 - 17
Inventory number 29107
Keywords Hochschulmarketing ; Hochschule und Öffentlichkeit