The challenges of the faculty members commitment: The role of university brand / Alireza Sheikh ; Asal Aghaz

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Author	SHEIKH, Alireza (AGHAZ, Asal)
Title	The challenges of the faculty members commitment: The role of university brand / Alireza Sheikh ; Asal Aghaz
Publication year	2019
Source/Footnote	In: Higher education quarterly. - 73 (2019) 3, S. 312 - 327
Inventory number	48406
Keywords	Ausland : Iran : einzelne Hochschulen ; Ausland : Iran : Forschung, Hochschullehrer ; Ausland : Iran : Studenten, Studium, Lehre
Abstract	Commitment in the knowledge?intensive sectors has today become a key organisational dilemma as well as a serious managerial concern. In the university setting, faculty members commitment to various stakeholder bases and the subsequent implications have hitherto been studied only to a limited extent. Through a quantitative survey, this paper studies university professors various modes of commitment and investigates the role of university brand in the context of Iranian universities. The findings reveal that university professors with higher level of professional commitment tend to be more organisationally committed. Furthermore, it is shown that university brand can increase the impact of professional commitment on organisational commitment. (HRK / Abstract übernommen)