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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author ROHLMANN, Alexandra (WÖMPENER, Andreas)
Title Alumni Relationship Management als Erfolgsfaktor im Wettbewerb der Hochschulen / Alexandra Rohlmann ; Andreas Wömpener
Publisher Wiesbaden : Gabler Springer, 2009
Collation 14 Bl.
Publication year 2009
Source/Footnote In: Zeitschrift für Betriebswirtschaft : ZfB = Journal of business economics. - 79 (2009) 4, S. 473 - 502
Inventory number 44181
Keywords Hochschulmarketing ; Hochschule und Öffentlichkeit ; Hochschule : Wettbewerb
Signature 95 523